- Automated Sales: Set up an automated sales process so that customers can buy without requiring my time and effort. Love this. I can be at the beach and making a sale!
- Consistent, recurring revenue: It's just as hard to sell a product as it is to sell a subscription. The difference is that a subscription pays you over & over again. A product pays you only once.
- Sell a re-producible product, or tool, instead of providing a service: Again, this goes back to breaking that fundamental trade of time for money. I want to stop thinking of my value in terms of dollars per hour, and instead think in terms of value for the product I provide.
- No accounts receivable: Get paid in advance. Sounds great, but he didn't explain this one. Hopefully we'll learn more about it later.
So do I buy it? Do I think this process can work?
Hell yes.
I spent the last 6 years working for a company that has grown to nearly $200 million in annual revenue following this model. They're currently at 600+ employees and showing no signs of stopping. They have consistent recurring revenue, and high customer lifetime value. I helped them build that successful business, so I saw it from the inside out.
And there's the rub.
I spent 6 years of MY life helping someone else build the software company of THEIR dreams.
It's time to do this for myself.
Are you ready too?
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